If it’s broken, my buddy John can fix it (or so he thinks!). John is always quick to volunteer the use of his Gorilla Glue whenever I am in need. When Gorilla Glue appeared on the market a few years ago John and I took interest. We’re both typical fix-it males involved in a never-ending search for products that actually work.
However, in reading the product information I was disappointed by my inability to find any direct link between this glue and gorillas. Gorilla Glue isn’t made for gorillas, by gorillas or from gorillas. I don’t think gorillas even own stock in the company. It’s all about branding in attempt to create a sense of toughness. Their website reads:
“Gorilla Glue . . . is the go-to product for bonding dissimilar surfaces, both indoors and out. Whether you are building, creating or repairing, Gorilla Glue is tough and strong and can help you get the job done right.”
My intent is not to proclaim the efficacy of Gorilla Glue over any other brand, but I do think that they’ve done an excellent job of branding. When I think Gorilla Glue, I immediately think tough!
In my last post I explained that unity is not to be confused with uniformity. The pressure to conform to a given standard is absolutely necessary in a uniform world. Otherwise diversity breeds division—that is unless some other factor is introduced in order to maintain oneness.
“So, as those who have been chosen of God, holy and beloved, put on a heart of compassion, kindness, humility, gentleness and patience; bearing with one another, and forgiving each other, whoever has a complaint against anyone; just as the Lord forgave you, so also should you. Beyond all these things put on love, which is the perfect bond of unity.” Colossians 3:12-14 (NASB)
What a powerful passage of Scripture! Consider some of the barriers that divide us—age, gender, race, ethnicity, nationality, class, favorite college football teams, etc. Diverse and dissimilar people can actually live in harmony when love is the bond that holds them together. The love of God is the Gorilla Glue of unity.
Imagine the advertisement: “God’s love spread abroad in our hearts is the go-to product for bonding dissimilar peoples, both within church doors and without. Whether you are in a building project, serving on a committee or reaching out to your community, God’s love is so tough and strong that it will help you fulfill the Great Commission together.”
I like it! Where can we buy some of this stuff?